With ever more sophisticated browsers included inside mobile phones the choices available to advertisers are changing. Combining high speed access, with location based information can potentially provide a completely different level of engagement with users. One of the most recent examples of this is from Admob, the mobile advertising network.
Not content with just banner ad’s Admob are taking things to the next level, incorporating all the functions available on devices such as the iPhone. Take a look at the video example below.
Ad’s including direct mapping, or telephoning capability. While we have yet to see how many users adopt the iPhone as their choice of communication, what this does do is show us the way forward within mobile advertising. Location based information is at its most useful when the user is mobile, and this is exactly what this brings to the mobile user within their ads. Looking forward to seeing more of this.