US – Welcome to the 3rd rate video-game territory

The US has been pushed into 3rd place in video-game territory revenue according to the latest stats from Nielsen

Gamesindustry.biz compared the stats to the US and Asia market share – “Gaming generated EUR 7.3 billion (USD 11.4 billion) in the European Union during 2007, compared with EUR 7.4 billion (USD 11.5 billion) in Asia and EUR 6.9 billion (USD 10.7 billion) in the United States.”

The average age of a gamer in the UK is 33 – the highest out of the territories surveyed – and 42 per cent of UK game players have children.”

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Some interesting stats from the report:-

In the UK, 37 % of the population aged between 16 and 49 describe themselves as active gamers defined as currently playing games on a console, handheld device or PC. The same is true for 28% of the population in Spain and Finland.

– 72% of European gamers use their games console as a multimedia device for broader media activities such as accessing the Internet, playing DVDs or listening to MP3’s.
– Video-games are not restricted to the ‘younger crowd’; 33% of those aged 30 to 49 in the UK classify themselves as active gamers, followed by 23% in Finland and 16% in Spain.
– Females represent a sizable proportion of the games market: 29% of women aged 16 to 49 in the UK, and 18% in Spain and Finland, describe themselves as active gamers.

This news is incredibly significant, meaning that console manufacturers, and developers will refocus more attention on Europe and Asia – these statistics may also give clues on the restricted supply of Wii into the US, as maybe stocks get diverted to key European and Asian markets first, especially seeing the strength of the US economy is so weak. Is this just another notch on the gradual decline of the US gaming market or a testament to the strength of Europe and Asia?

The original report is available from here.

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