Quick update – I’m currently in the middle of writing the next part of my agency change series, but in the meantime I’ve had lots of positive feedback on the earlier post.
I’m really glad that there are like-minded people who understand what I’ve been saying. Thanks to Sam Brownfield from Tradewind (London) Ltd for mentioning this post on his blog. Sam’s post ‘End of Term Report – Digital in 2009‘ is really interesting and makes a great point about how outsourcing can sometimes turn into a mess of layers. It’s also spot on with regards to the rise of Digital Out Of Home, and the convergence of ATL and Digital Skills, something I’m really into.